I picked up my Zune this morning, Installed the software, Plugged the Zune into the USB. everything went smoothly.
Then the Firmware upgrade was being performed, The zune went into this continuous rebooting. The start up splash screen pops up, then asks to connect the zune to the PC. this goes on and on.
I waited for 20min before unplugging the USB cable, Rebooting the computer. Same thing.
Is my unit bricked? when the unit is not plugged into the USB port the same screen shows up and turns its self off.
Thanks,
Boris

* Level 1 tech support no help. But I did learn how to do a hard reset of the device by holding the back arrow and the up on the pad at the same time. Use caution this may delete everything.
Now on hold for the next level
* update -
The unit is now working. Apparently when the firmware update attempted to load onto the device the USB drivers failed to recognize the zune during its reboot phase.
I had to install the software on another computer to complete the firmware upgrade and then I was able to plug the unit back into my main PC and it was recognized.
shew, what a PITA