Electronic Arts reckons the time is ripe for the publishing powerhouse to reclaim market share in the first-person shooter space with the release of Battlefield 3 this fall.
Speaking to MCV, the industry giant boasted that its hotly-anticipated military shooter is a flat-out superior product than leading rival Call of Duty: Modern Warfare 3, and feels it?s only a matter of time before Battlefield supplants the Activision behemoth from a commercial standpoint.
"Certainly. The only question is when that day will be," said EA?s European senior vice president, Jens Uwe Intat. "And for me, the sooner the better.?
"With Battlefield 3 we have a superior games engine and a top notch product. We are convinced that we will, in fact, have a better product than our key competitor in the space. We think this is the perfect year to gain back market share,? he continued.
However, Activision also chipped in on the subject, with the firm?s Eric Hirshberg observing that EA?s continuous trumpeting of Battlefield 3 will only help to build public awareness of Modern Warfare 3.